The Story: The Carolina Law Group is a general practice law firm in Greenville, South Carolina. Advertising has been a big part of the firm’s marketing initiatives in the Hispanic market. Within print publications, the Carolina Law Group found itself competing within a cluttered advertising space where competitors seldom stood out to consumers. The Firm wanted to differentiate itself from the competition by means of its print advertising.
The Solution: UniComm Media Group developed an advertising campaign that utilized a technology never before used in Hispanic print media in South Carolina. While still in the early stages of implementation, the QR codes used in the advertisements have generated buzz in the Hispanic community as well as a consistent amount of scans. As a result, UniComm Media Group and the Carolina Law Group campaign were featured in a front page news article on one of the main Hispanic newspapers in South Carolina.
A second phase of the campaign is under development.