The Story: The South Carolina Hispanic Chamber of Commerce established a golf tournament in 2011. A nontraditional event within the South Carolina Hispanic community, the Chamber’s golf tournament seeks to raise awareness of the Chamber and its mission by reaching out to business people in the community through the game of golf. A brand needed to be developed for this event.
The Solution: In keeping with the purpose of the tournament, UniComm developed a brand that closely resembled the actual SCHCC logo, but still gave the event its own identity. The colors are consistent with those found on the main Chamber logo and the golf portion of the logo is represented by the figure of the golf player. The blue and gold crescent moon and the green palmetto leaves of the logo represent the golf player’s golf swing.