The Story: The South Carolina Hispanic Chamber of Commerce was founded in 2007. During the years following its establishment this young and thriving Chamber began to experience rapid but sustainable growth rates on a yearly basis. Along with this growth came a steady demand of new programs and activities that the Chamber developed for its growing membership and surrounding. An annual corporate gala, golf tournament, educational series, scholarship foundation, monthly meetings, and electronic publications quickly became part of the Chamber’s marketing initiatives. Recognizing the need to protect and grow its brand through these programs, the Chamber sought help from UniComm Media Group.
The Solution: Upon assessing the unique opportunities found in the Chamber’s marketing initiatives, UniComm designed a package centered around a “full service marketing department” approach. Each program has its identity, collateral, and target market. By centralizing and integrating the various programs offered through the Chamber, UniComm has been able to deliver a unified message that promotes the Chamber’s mission throughout all levels of the organization. Graphic design projects, strategic marketing initiatives, event planning & registration, newsletters, and even social media outlets are managed through UniComm thus ensuring the integrity of the SCHCC brand and message are maintained throughout all Chamber programs.