Lead Academy is a public Charter School in South Carolina that desires to instill a higher set of values in its students. The school encourages its students to achieve excellence through a rigorous educational program and a unique value system. From a marketing perspective, Lead Academy incorporates a multicultural marketing approach throughout the school. This approach to its marketing communications made the school a perfect fit for UMG. From public relations and graphic design to event management and account planning, UMG provides full agency services to make sure Lead Academy’s marketing program is top notch.