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How to Reach the Hispanic Market

At UMG, we get a lot of questions from brands who what to reach the Hispanic market. By far, the most common question is: Where do I start? For a company that wants to start a Hispanic marketing program, that can be a daunting question. However, our approach to answering that question is very simple: Use a MAP. Although it sounds like what men refer to when they don’t want to ask for directions, here at UMG a MAP has a little different meaning. MAP stands for Marketing Action Plan, and we use it to help clients develop a plan of attack for marketing to Hispanics. Many companies enlist our help because they have had trouble seeing results with their own marketing, connecting to their audience, or coming up with new ideas. At UniComm, we have the privilege of helping clients specifically appeal to the Hispanic population. We start the MAP process by …