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4 Ways to Better Understand and Appreciate your Agency’s Creative Team

You may not often see your agency’s creative team. An account executive with business and marketing expertise is the face of the agency, helping you through budgets, strategy and results. But what you may not consider is the fact that your account executive takes all those carefully typed notes back to writers and designers. You may have all kinds of ideas regarding promotions, events and campaigns, but no matter how clever or unprecedented, these ideas can’t go out to meet the world on their own two feet. They have to be carefully packaged. This packaging takes time. It also takes expertise and a knowledge of basic design rules. Enter the creative team. When creative material is presented to you, as the client, it should always be accompanied by an explanation. When this explanation comes, there are a few steps you can take to more fully understand the creative team: Listen. …