emma&mark-01

RFPs – A New Perspective on the Bidding Process

Do you sometimes feel that bidding on advertising projects is a losing game, requiring hours of research and free spec work? We do too. Even with differing opinions about how agencies should respond to these kinds of opportunities, some thinking them wasteful or limiting to creativity, perhaps a positive perspective on the process still exists. Instead of killing creativity, the structure just might become a challenge that grows your team by leaps and bounds. The process usually goes something like this: Stumble across a request for proposal Have an RFP sent by a colleague Actively search for an RFP  Debate whether it’s worth it. We usually end up asking realistic questions such as: Is our agency a good fit for this organization or project? Do we have time to fit in this bid along with our client work?  Dive in. Conduct free research. If you look on the bright side, this equals …