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Made with Love: The Making of a Delicious Ad

If you haven’t noticed, we do a lot of advertising for dental practices. We constantly fight against the boring while still pulling on the heartstrings and communicating our client’s value proposition. Our latest challenge was a campaign for a pediatric dental office; so our imaginations went wild. We wanted to reach Hispanic parents by acknowledging their love for their kids and pledging that our dental office joined in those same efforts of keeping them happy and healthy. The design process wasn’t only wildly fun, but became an adorable and delicious ad that stood out from the crowd.   First, we bought a bunch of food. Then Emma got to work, transforming fruits and veggies into a mom-worthy lunchbox creation.  Lettuce and raisins became seaweed, blue jello transformed into a turbulent sea for a mandarin orange boat and carrot slices graced a cheese sandwich as fish scales.   After everything was just …

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Featured Ad: Carolina Dental Alliance, Quality of Life

We recently launched an ad campaign for our client, Carolina Dental Alliance, that targets Hispanics in South Carolina. The premise centers on two key concepts: Research shows that most Hispanics will not visit a dentist for an oral condition unless that condition adversely affects their quality of life. Food in the Hispanic community is an essential part of enjoying life. Hispanics gather around meals for many of their social and family gatherings. Using these two ideas, our creative team developed an ad series that made consumers stop and think about what it’s really like to go through life with oral pain.