UniComm Media Group Announces New Partnership

UniComm Media Group (UMG), a full service, Hispanic advertising agency based in Greenville, SC, has added Luis Martinez as a new partner. Martinez, a digital, media and Hispanic corporate marketing leader at Denny’s, will add years of relevant brand expertise to UMG’s growth strategy.

Martinez has vast experience leading digital and multicultural marketing campaigns for Fortune 500 companies, including Walmart, Sprint and Denny’s. A Harvard graduate, Martinez serves on several customer advisory boards for leading digital technology companies and is an active member of Association of National Advertisers (ANA) multicultural marketing, integrated marketing and digital marketing committees.

“The Latino population has evolved over time, with changes in immigration, education and other characteristics, so it’s imperative that we partner with talented marketers who can provide more insights about shifting consumer trends and buying patterns,” said Ramón Nieves-Lugo, CEO/Principal of UniComm Media Group.

“UMG co-founders Ramón Nieves-Lugo and Gustavo Nieves started the first full-service Hispanic marketing advertising agency almost 10 years ago to help clients reach the growing Hispanic population in SC, at a time when brands were just realizing the potential the Hispanic consumer presented,” said Martinez. “As UMG continues to bring incremental value to current and potential partners, I am excited to be part of an expanded team that will bring new thinking to the table to deliver advertising programs and campaigns with more relevance and impact to the Hispanic market.”

The Latino population in the United States reached nearly 58 million in 2016 and has been the principal driver of U.S. demographic growth, accounting for half of national population growth since 2000.

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